Writing engaging tweets, How to go from Freelance to Agency, a Product Launch Checklist ✅

Growth Currency⚡ 0️⃣3️⃣0️⃣

Hey! Thanks for dropping in to the 30th edition 👋

We crossed 500 subscribers since last week’s edition! 🙌🎉

I’m grateful for the 57 of you who joined this newsletter over the past week, including Linda, Noah, George, Kyle, Rosemary, Alex, Michelle, Rajesh and Michaela!

Thanks for being here—and for joining us just in time for a special announcement:

GROWTH CURRENCY⚡ IS CHANGING THINGS UP!

To the point: I want this newsletter to be better and easier to digest for YOU.

I’ve had some great feedback over the last few weeks indicating there’s just too much going on in these newsletters. While the content is great, the amount of it can be overwhelming.

So the weekly Growth Currency⚡ edition you’re currently reading is going to remain a weekly hit in your inbox every Tuesday (or Wednesday—depending on time zone).

BUT it’s going to be more succinct and focused.

The path for this newsletter has taken this course:

  1. Editions 1-10 — sharing my random-ish thoughts + links to cool internet finds

  2. Editions 11-20 — more ideas focused for creators + links to help creators “grow”

  3. Editions 21-29 — marketing-focused ideas for creators + links to help creators “grow”

  4. Editions 30 - ? — curated resources for creators to go from learning to earning

This newsletter is proof that consistency refines focus and clarifies direction.

I just need to make it all more digestible.

Creators like you want an easier-to-digest + focused resource to help them go from learning to earning. And that’s the new aim of this weekly edition.


CREATOR SPOTLIGHTS 🔦

🔦 ANDREW CHOI
What he’s doing: Andrew is Twitter’s Paul Revere: he’s a connector. He just launched a fantastic & FREE resource and rumor has it he’s already working on a follow-up product.
Why you should follow him: He’s one of the most genuine people I’ve had the pleasure of meeting online. Andrew’s a Twitter friend to many and keen to help others. A very solid dude, give him a follow and send him a DM!

🔦 BRIAN TO
What he’s doing: Brian is a fellow Ship 30 For 301 and is writing about the creator economy, Twitter growth, and personal growth. Brian just launched his own newsletter as well and it’s going to be jam packed with value!
Why you should follow him: Brian’s writing will help guide your online journey with branding, writing, and growing on Twitter—not to mention he’s never one to shy away from engagement!


TWEET OF THE WEEK 🐦

If I can do this, anyone can. And many do it much better than me. You probably can too!


THIS WEEK’S GROWTH CURRENCY ⚡

📈 MARKETING

Product Launch Checklist by Dan Siepen
Launching a product? Go through Dan’s thorough checklist. This is an incredibly useful FREE resource. Some items on the checklist include:

→ Have you reverse-engineered your competitors and what strategies they used for their launch?
→ Collect early stage social proof from close friends - Embed reviews, tweets, videos and other key elements of social proof to optimise for conversions from day 1
→ Capture emails + drive traffic from organic various traffic sources, whether that be ads or niche communities

[thanks to my friend Jaskaran for sharing this great site & resource in his newsletter]


🐦 TWITTER

Framework for Constructing Engaging Tweets by Andrew Choi
Double feature alert! As I alluded to earlier, my friend Andrew has launched his FREE personal framework for constructing engaging tweets on his way to 1K+ followers. You’ll get a behind-the-scenes look at how he develops content for Twitter including 15 of his favorite tweets — breaking down key concepts & what he’s learned.

GET IT NOW


🛠 TOOLS

Lanva.io

Lanva helps you grow faster by turning webinars, virtual events and Zoom recordings into engaging highlights within minutes.

→ Auto add subtitles
→ Add a progress bar
→ Resize clips for any social platform

Watch the short demo to really see the power of this tool!

[thanks to my friend Jeremy Enns for sharing this intriguing tool in his Creative Wayfinding newsletter ]


💰 BUSINESS & MONETIZATION

Freelancing? Create a Virtual Agency, Don’t Go It Alone! by Andy Strote
Andy wrote a whole book on this topic. It’s called How to Start A Successful Creative Agency and this in-depth blog post is a taste of how you can grow your creative skills like copywriting, programming, photography, graphic design, and filmmaking at scale into a virtual agency.

When you start your agency, make sure you know the difference between clients and one-off projects. It could be the difference between success and failure.


✍ WRITING

Viral Writing 101 with Shaan Puri, Dickie Bush & Nicolas Cole
Shaan cohosts one of my favorite podcasts. Dickie and Cole run one of the best cohort based writing courses. This is gold, Jerry. Gold.


🏘 COMMUNITIES & NEWSLETTERS

Meeps — Justin Jackson (Transistor.fm) & Josh Anderton (Upscribe) teamed up and built an all-in-one community/directory/newsletter platform.

There’s a lot of potential here and I’m stoked to see where it goes! Check it out 👇👇


That’s it! Thanks again for being here.

I’d love to hear your thoughts + feedback! Reply to this email or send me a DM on Twitter 🐦 — I reply to all the messages I get!

Have a great week and we’ll see you in the 31st edition ⚡

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I’m a proud alumni of Ship 30 For 30—and joining the May/June 2021 cohort was life-changing. I could not recommend it enough which is why I’m a proud affiliate.