How To Stand the F*** Out, Crush it on Twitter, and How To Write Clearly.
Growth Currency ⚡ 0️⃣2️⃣7️⃣
Welcome to the 27th edition of Growth Currency ⚡
👋 A joyful g’day to 48 new subscribers this week—including Mustafa, Mike, Saskia, Vinoth, Alan, Emily, Rick, Roland, Derek, Sean and Alyssa!
I don’t take my space in your inbox for granted. Thank you for the being here! 🙏
Before we jump in…
I wanted to dive quickly into the Hierarchy of Needs…for a marketer.
And before you skip past this, consider that if you’re building or sharing content online as a creator—you are a marketer, too.
Creators need to be good marketers.
- Me 😅
Let’s go ↓↓↓
THE HIERARCHY OF MARKETER NEEDS 🔺
Everyone knows about Maslow's Hierarchy of Needs.
(No? How presumptuous of me—here they are)
It got me wondering what a marketer’s hierarchy of needs might be—from the most basic, fundamental needs to the top of the hierarchical pyramid.
These are the 5 levels of hierarchy I came up with:
Level 1: Brand
Your brand is your foundation. Marketers need a brand to market. Successful marketing can’t exist outside of a brand—even the most basic branding, like a name, a product, or an idea.
Level 2: Publishing
You can’t steer a stationary ship. You can’t market an unpublished product. So publish your work, your website, your blog, your tool, essay, your tweet. Publish and start exposing your brand.
Level 3: Conversion
Marketers need conversions. Your marketing is not effective without conversions. You’ve sent your emails, but nobody’s clicking. You’ve written tweets, but nobody’s engaged. Get a conversion, even if it’s just a heart on a tweet. Build that momentum.
Level 4: Sales
We aren’t marketing for pride. We’re marketing for revenue. Whether you’re marketing for your own personal brand or for a global corporation, you will live and die by sales. It’s a slow burn if you’re marketing for yourself with no sales—but you’ll get snuffed out fast with zero sales in the big pond.
Level 5: Brand Ambassadors (ie. True Fans)
Customer acquisition is not only expensive, it’s time-consuming. Marketers need brand ambassadors. That loyal subset of fans who market your product for you. The ones who will buy every new product you release and read every post you publish—and share it with their friends. You can survive without brand ambassadors, as exhausting as it might be, but it could also be a symptom of a bigger problem (your product isn’t worth sharing).
I’d love to hear what you think. Others have commented on my atomic essay marketers need a unique solution, and/or a market for it. Others mention relationships.
What are your needs as a creator & marketer and how do they vary from this?
PS - flip the pyramid over and what have you got? 🔻
CREATOR HIGHLIGHTS 🔦
TWEET OF THE WEEK 🐦
Bridging the gap, one rep at a time 🏋️♂️
THIS WEEK’S GROWTH CURRENCY ⚡
How to stand the f*** out by Louis Grenier on The Marketing Meetup
I’ve featured Louis’s work in past editions because of his epic EveryoneHatesMarketers.com newsletter + philosophy. In his guest appearance on The Marketing Meetup, Louis covers 6 Steps to Standing Out. Link above 👆 for the blog—links below 👇 for YouTube video.
How To Stand The F*** Out:
How to Crush it on Twitter: David Perell and Matthew Kobach Workshop
Nearly 100 minutes of two Twitter aficionados going over how they’ve become successful on Twitter, including some actionable & informative sections like:
Polywork — think LinkedIn but for creators, makers & builders. It’s currently still in beta mode (I think?) but let me know if you need some trial codes ;)
Hypefury1 — Use Hypefury to not only schedule your tweets, but increase your engagement rate with smart automation, and help you get more email subscribers and course sales thanks to our easy automations. Start a FREE14-day trial.
How I Write Clearly by Josh Spector
Josh writes a lot. Daily newsletters, Twitter, online courses, consulting work—he does it all. And he’d good at it because his writing is crystal clear. This is how he does it.
Learning is the KEY to Growth with Dylan of Growth Currency ⚡ (👀)
Oh hey, I made an appearance on the #CreatorSpaces podcast with Michael Greenberg (@gentoftech) a few months ago—and now the interview is live! Learn a little more about myself and the growth of…Growth Currency.
(It’s only 13 mins of your time—even less if you go 1.5x speed 😅)
PS — here is the creator playbook Michael and I tease at the end of the episode.
🏘 COMMUNITIES & NEWSLETTERS
Build Your House Club Community — Exciting news for creators! John & Jessie from BYHC have opened up their Slack community to the public—for FREE! Here’s a message from the BYHC team:
Build Your House Club is opening up its Slack Community for creators like you for free! Join the community to build friendships and interact with like-minded creators focused on building their personal brand. The community will soon host events to virtually interact and share secrets on content and the creator's journey.
Jay Acunzo’s Playing Favorites Newsletter —This newsletter is just… like, really good. The latest edition about measuring resonance over reach is reason enough to sign up. No fluff or filler. Every. word. hits. 💥 Sign up already.
There it is. Edition 27. If I were a rock star, this might be my last edition 💊 ☠ 😬
I hope you enjoyed it!
I don’t plan to join the 27 Club so I should be back for #28 next week… stay tuned!
As always, I’d love to hear your thoughts on the newsletter. What sucked and what didn’t? Reply to this email and let’s chat!
Please feel welcome to share this email with anyone you think it might help, or anyone who’s creating something worth sharing here.